LETTER
FROM THE CEO – THE INFLECTION
POINT
“Visual Presence”
is an emerging requirement
for critical communication
interactions within the real-time
enterprise. To fully take
advantage of this accelerating
market, TANDBERG is transforming
itself from a video conferencing
endpoint supplier to a visual
communication solution provider.
In 2003, TANDBERG significantly
extended the company’s
solution set through the company’s
own innovation as well as
through strategic alliances
with partners such as Cisco
Systems, Inc. and WebEx Communications.
INNOVATION
TANDBERG’s networking
products, such as the company’s
multipoint control unit and
gateway, have delivered new
standards of ease of use to
the company’s customers
while being first to market
with support for H.264 and
AES encryption. These solutions
have grown from zero to over
10% of TANDBERG revenues in
12 months.
TANDBERG’s market
leading management solution,
TANDBERG Management Suite
(TMS), became a portal to
web conferencing through integration
with WebEx conferencing and
TANDBERG’s own solution,
See&Share. The company
introduced an integrated solution
with Microsoft’s popular
Exchange Outlook product,
allowing customers to schedule
video events, meeting rooms,
web conferences or audio calls
from their familiar Outlook
interface.
Over two years of partnership
with Cisco Systems has resulted
in the February 18th, 2004
announcement of TANDBERG’s
Video Telephony solution.
Video Telephony, another TANDBERG
first, operates in conjunction
with Cisco’s industry
leading CallManager 4.0 IP
Telephony system and validates
the market for personal visual
solutions.
In 2003 TANDBERG launched
solutions optimized for key
vertical markets. The company’s
Director solution was introduced
globally as a critical tool
in distance learning applications.
The company introduced a mobile
visual system, the TANDBERG
Tactical, based on the needs
of the company’s military
and emergency response clients.
Finally, the TANDBERG Presenter
Module, which transforms any
projection system into a video
communications tool, was introduced
for the company’s conference
room integration partners.
TANDBERG has truly positioned
itself as an innovative solutions
provider to the company’s
partners and customers.
FINANCIAL
PERFORMANCE
Spending contracted in late
2002 and into the first quarter
of 2003. As a consequence,
TANDBERG was one of many IT-related
companies that fell short
of revenue and earnings targets
set at a more optimistic time.
However, TANDBERG experienced
significant quarter-over-quarter
growth for the remainder of
the year. Several key decisions
preserved the revenue and
earnings rebound: continued
emphasis on technology leadership,
the building of a truly global
organization, an increased
focus on service revenue,
and the strengthening of the
company’s management
team. At year end, we were
able to achieve a record revenue
and EBIT for the year.
The board of directors has
decided to convert from NOK
to USD as TANDBERG’s
functional reporting currency.
The reason for the USD reporting
is strategic, giving the company
financial reports that most
accurately measure the performance
in world markets. TANDBERG’s
growth plans suggest that
the USD will continue as the
dominant operating currency.
Revenues for 2003 were 1,577.6
MNOK or 223.3 MUSD compared
with 1,830.6 or 231.9 MUSD
in 2002, a 13.8% decrease
measured in NOK and 3.7% decrease
measured in USD. TANDBERG’s
flexible business model and
variable cost structure allowed
the company to generate cash
and profits throughout the
year. EBIT margin was 20.5%
for the year with 331.2 MNOK
generated in cash from the
operation.
MANAGEMENT
TALENT
To grow globally, TANDBERG
requires management depth.
During 2003, we fortified
the company’s senior
management team, adding a
number of essential skills
and a great deal of experience
in marketing, sales, and research
and development. In January
of 2003, Brad Johnston was
announced as president, TANDBERG
Americas. Toni Lee Rudnicki
joined the executive management
team as Chief Marketing Officer
mid-year and Yngve Nygaard
as president, EMEA, in December.
During 2003 an exhaustive
Chief Financial Officer search
was conducted, and in early
2004 we welcomed Michael Ketcham
on board. In all, we hired
27 new employees throughout
the year.
Market segmentation focuses
on growth. During the year,
we created a dedicated theatre
of operations in EMEA and
the Asia/Pacific region. This
allows us to focus on the
rapidly growing Asian market,
taking full advantage of the
installed base of IP networks,
specifically in China, while
enhancing the company’s
position in the European theatre.
RECEPTIVE
MARKETS
As real-time visual communication
continues to prove its value
as a productivity tool, TANDBERG
continues to win high-profile
accounts with leading companies
and public-sector departments.
Among the company’s
many new customers in 2003
were Harley-Davidson, National
Semiconductor, Boeing, Volkswagen,
and the U.S. Department of
Veterans Affairs.
The company’s intention
is to drive growth in parallel
with the tremendous potential
of IP. To some degree, we
will grow by acquisition,
leveraging the company’s
strong cash position when
the right opportunities arise.
VERTICAL
GROWTH
As we work to enlarge the
world market, the company’s
technologies are being adopted
enthusiastically in industry
“verticals” where
they are having the greatest
impact. The company’s
focus in 2004 will continue
to be on verticals such as
the public sector, education,
healthcare, financial services
and manufacturing. Using TANDBERG
real-time visual solutions,
decision makers in these industries
are making better decisions
faster, time-to-market is
shrinking, people are being
trained at less cost, and
lives are being saved.
LOOKING
AHEAD
The real-time visual communications
market looks extremely promising.
As technologies converge,
economics improve with scale,
and as businesses and governments
rely more and more on the
immediacy of real-time video
communication, TANDBERG is
well positioned to take advantage
of each inflection point.
We have five major objectives
for 2004:
•
Leadership in every market
in which TANDBERG participates,
including:
–
Team and desktop office systems,
group systems and systems
customized
to
vertical applications
–
Network infrastructure specific
to video deployment such as
the TANDBERG
MCU
(Multipoint Control Unit)
and the TANDBERG Gateway
–
The TANDBERG Management Suite
and other management and security
software
• Demonstrated technology
leadership with a focus on
TANDBERG “Firsts”
such as
presence technologies
and solutions for IP Telephony/
Video Solutions.
• Fifteen percent of
FY04 revenues from services
by Q4, FY04
• Consistent customer
satisfaction scores of 4.25
of five or higher
• Profitable revenue
growth
The entire company is focused
on these goals. We will succeed
by creating customer and channel-partner
value, building an environment
to attract outstanding talent,
and achieving operational
excellence.
We thank the company’s
employees, who have worked
very hard throughout 2003,
the company’s partners
and customers who have shared
the company’s vision,
and the company’s shareholders
who have supported the company’s
vision of TANDBERG worldwide
success.

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