The demand for TANDBERG products is worldwide. During 2003, TANDBERG made a number of important strategic moves to ensure that the company is well positioned with global operations to meet worldwide growth. TANDBERG established a management team that is well dispersed around the world, adopted a global customer relationship management solution, and geared the company’s financial metrics to global reporting.

Toni Lee Rudnicki joined the executive team in June as Chief Marketing Officer, with global success in business management and marketing at Digital Equipment and AspenTech. Under her direction, TANDBERG began consolidating marketing, the web site, and branding around a single global TANDBERG image that promotes its leadership in IP communications. Michael Ketcham, Chief Financial Officer, is a more recent addition to the TANDBERG senior management team. Michael was executive vice president and CFO of Marconi Systems and Marconi Capital, with prior experience as CFO of the WMF Group.

To increase revenues and leverage its technology assets, TANDBERG invested in three key market areas: Global Accounts, the TANDBERG Global Presence Program, and global alliances.

TANDBERG dedicated increased support to its Global 100 clients. Chris Boulter was hired during the year as the Vice President of TANDBERG’s Global Account organization. His previous experience included working for IBM’s Lotus Professional Services in the U.S. and EMEA as Director of Strategic Accounts. Chris and his team provide best-in-class support to the global needs of top tier customers. Many of these companies are expanding their deployment of real-time visual communications, requiring global planning, coordination, and management. The Global 100 market represents one of the most important and fastest growing segments in TANDBERG’s business.

The TANDBERG Global Presence Program extends the company’s reach with “one-stop” solutions. For centralized purchasing and regional support, TANDBERG systems are often installed as part of larger IT networks provided by major international vendors such as IBM. In the absence of local geographic support, the TANDBERG Global Presence Program enables domestic partners to outsource project management of international installations and service to TANDBERG. TANDBERG’s global network of trained and certified partners delivers installation and service anywhere in the world. The TANDBERG Global Presence Program is a formal recognition of this arrangement. The program provides mutual training and education, and the development of customized solutions that blend complementary technologies. In 2004, TANDBERG intends to extend and develop several key global partner collaborations.

Global Alliances leverage technology interoperability. During 2003, TANDBERG expanded its business development capability through key hires in Silicon Valley and other technology centers. Working with companies such as Cisco Systems, Microsoft and WebEx, TANDBERG is committed to seamless interoperability in third-party environments. The company’s Outlook integration and WebEx solution are tangible examples of global alliance successes. In addition TANDBERG entered into a cross-licensing technology relationship with Cisco Systems to produce enhanced integration with future products.