Results were mixed in 2003
as IT investment stalled then
recovered. The first two quarters
of the year were adversely
affected by the invasion in
Iraq, SARS, and lower capital
spending. However, a pronounced
recovery occurred in the second
half as IT investment regained
its momentum.
Sales volumes grew 51.3%
over first-half levels, with
Q4 setting a new sales volume
record for TANDBERG Americas.
The company’s focus
on the Americas market in
2002 is paying off. In 2002,
TANDBERG moved decisively
to cover the Americas as a
distinct world region. A second
headquarters in New York City
opened and account managers,
sales engineers, and channel
account managers were located
closer to customers in key
markets. In 2003, Brad Johnston
was appointed to the critical
role of president, TANDBERG
Americas, following leadership
roles at Cisco Systems and
AT&T. The company also
added regional offices in
San Francisco, Chicago, and
Toronto.
Execution in enterprise,
public sector including federal,
education and medical segments
have shown strong results.
Relative to product performance,
the Americas realized significant
growth in the network systems
market, growing revenues from
less than 1% in 2002 to almost
15% in 2003. The Americas
also saw success in selling
through the integration channel.
The TANDBERG 6000 codec continued
to be the room integrators
codec of choice, showing steady
growth throughout the year.
Customer deployments in 2003
in North America and Canada
included Harley-Davidson,
Yuba City Fire Department,
Maple Leaf Foods, Fairmont
Hotels, and Boeing.
Strong partnerships are opening
new markets. The rate at which
North American enterprises
are hosting business-critical
applications on IP networks
has developed faster than
anticipated. In both business
and government, voice and
visual communications are
rapidly converging along intelligent
IP backbones. The Americas
channel mix is represented
by national and regional partners
with expertise in converged
IP and video solutions. These
partners include major telecoms
such as AT&T, Verizon,
and SBC as well as regional
IP networking partners. The
Americas channel strategy
began paying off in 2003 with
higher sales volumes, more
partner engagements, and expanding
distribution. Revenues from
channel partners grew 20%
in FY03 over FY02 levels.
This growth was a result of
moving TANDBERG direct business
through selected distribution
partners.
Sales in Latin America grew
by 50% over 2002. TANDBERG
continued to invest in the
Latin American market. During
2003, the company expanded
coverage in Latin America
through key hires in Sao Paulo,
Brazil, and Mexico City. TANDBERG
also hired a regional director
for Latin America who operates
this growing region from Miami,
Florida. New customers in
Latin America included Volkswagen
and the Chilean Armed Forces.

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