The Great Divide: Global Survey on Adoption of Video Collaboration Tools

How do users of video conferencing and telepresence measure the benefits of collaboration for their business? How do attitudes differ around the world? What are the barriers to adoption of video collaboration tools?

To answer these questions, Cisco teamed up with research firm Ipsos MORI to survey people's attitudes in 12 countries. The surprising results uncover gaps in perception and usage that have implications for those considering video collaboration technology.

Key takeaways from the global survey:

There is a great divide between users and non-users in their understanding of the benefits of video collaboration.

Frequent video conferencing and telepresence users report saving at least two hours weekly, with one third reporting at least one day saved per week.

Seeing is believing – Users rank qualitative and quantitative benefits higher than non-users, such as:

• Saving money (85% vs 61%)
• Improving work-life balance (70% vs 37%)
• Increasing competitive advantage (73% vs 42%)
• Bringing people closer together (71% vs 40%)

Lack of experience with the technology outweighs budget concerns as the primary barrier to embracing video collaboration technologies.

Survey respondents in emerging countries such as China and Russia are most positive about embracing video conferencing and telepresence technologies.

Register to download the survey results and executive summary.